The way in which a creation evolves has always interested me. After all, each person has their own creative process through which ideas transpire, grow up and flourish. My own creative process is something that has only become clear to me recently, through the launch of Run Rabbit Run.
Run Rabbit Run started out as an idea for art prints, and then moved on to kid's t-shirts, and finally landed happily on the well researched and well-rounded idea for bed linen. After all, my background is in interior design, my knowledge grounded in fabrics, my most liberated work in creating children's spaces. It made perfect (and serendipitous) sense to follow this overpowering pull to start the Run Rabbit Run brand. So, in this journey, the creative process was born alongside my son, and took a gentle meander along a winding pathway to arrive at this final sweet decision, alongside my son's first birthday.
The designs themselves, of this first range, came about a lot quicker, with a steady stream of ideas that seemed to come directly from my childhood memories, easily accessed alongside my own children, flooding my waking and dreaming hours to appear on canvasses, ready for print, personalities well and truly formed.
*It seems that my choice of name for the brand also evolved from TallStory to the happy and speedy runRabbitrun.